About Us – The People Who Love Lapland So Much.

The people behind AntsInPants Tours

We are a small team that lives and works in Lapland.
Over the years, AntsInPants Tours has grown out of our passion, experience, and genuine connection to nature.

Today, we design tours that are personalized, accessible, and planned with a deep understanding of this unique region.

Michael – Founder & Guide

My name is Michael, founder of AntsInPants Tours and your local contact.

I’m originally from Bavaria and have a master’s degree in outdoor sports and event management. The idea for AntsInPants Tours came to me while I was pursuing my master’s degree.

Today I live in Swedish Lapland and know the region not just as a traveler, but from my daily life here. The nature, the seasons, and the tranquility here shape my work and every tour we offer.

I lead most of the tours myself. It’s important to me that you feel comfortable outdoors, move around safely, and experience Lapland as it truly is: peaceful, intense, and free from the hustle and bustle.

AntsInPants Tours was born out of a passion for sharing this special region with others and creating authentic, personal experiences.

Esther – Behind-the-scenes support

I'm Esther, Michael's partner, and I mainly help out behind the scenes at AntsInPants Tours.

I work as a pharmacist in Arjeplog and don’t regularly join the field trips. Nevertheless, I play an important role: I help with decision-making, keep track of everything, and assist in organizing ideas into clear structures.

I grew up in Tyrol, where hiking has always been a part of my life. Nature is an important source of balance for me and remains an integral part of my daily life to this day.

I’m also passionate about everything related to construction and renovation; projects like the Villa Björklund are particularly close to my heart.

What makes us special

Our tours are intentionally different.
No more packed itineraries—just more authentic moments outdoors, at your own pace and without any pressure.

Here's what that means for you:

  • small groups instead of mass tourism
  • personalized service instead of impersonal procedures
  • flexible planning instead of a rigid schedule
  • Authentic experiences of nature instead of staged events

We live here and know the region from our daily lives.

Our tours are designed to let you truly experience Lapland—peaceful, immersive, and close to nature.

Would you like to experience Lapland this way?

Then let's see which tour is right for you.
No obligation and personalized.

1765207714792
Honest, well-organized, and approachable.

Our shared idea

Our tours offer you unforgettable first-time experiences.

Moments when you're outside, find some peace, and simply reconnect with yourself.

We design trips that focus on nature, physical activity, and authentic experiences—without an overloaded itinerary, without large groups, and without any pressure.

Instead, you get time.
Time outdoors. Time for yourself. Time to truly experience Lapland.

Any questions? Click HERE for the FAQs.

Join our team in Lapland

Would you like to join a small, reliable team and enjoy working outdoors?
We don’t require a perfect resume—what we’re looking for is motivation, dedication, and a love of nature, people, and well-defined processes.

If you're interested in helping to shape Lapland and taking on responsibility, we'd love to hear from you.

Whether as a guide, behind-the-scenes support, or on projects—we look forward to hearing from you.

info@antsinpants-tours.se

FAQs About AntsInPants Tours

What is AntsInPants Tours?

AntsInPants Tours is a small, independent tour operator in Swedish Lapland. We plan and lead outdoor trips in small groups or on a one-on-one basis—with a focus on nature, personalized attention, and authentic, down-to-earth outdoor experiences. I (Michael) lead most of the tours myself, with the support of other guides and locals from Arjeplog. 

Behind the company are three people:
– Michael (founder & guide),
– Esther (behind-the-scenes support), and
– other guides and locals we work with

We live in Lapland and design our tours based on our own local experience.

The idea for AntsInPants Tours came to Michael while he was pursuing his master’s degree in outdoor sports and event management. He has lived in Lapland full-time for several years and offers his tours as a professional guide. As a result, he knows the region inside and out in every season—not just as a traveler, but from his daily life there.

Yes. In addition to scheduled group tours, we offer personalized, tailor-made trips. These private tours are designed for couples, families, companies, or small groups who prefer to travel without a large group and have specific activities in mind. We handle all the planning personally and directly.

We choose accommodations that suit your style and make you feel comfortable.

We’re intentionally small and personal. There are no impersonal processes or mass-produced tours—just personalized support, flexible planning, and a genuine connection to the region. This allows us to better cater to your needs and offer tours that aren’t “off-the-shelf.”

We operate on a regional basis, in small groups, and in collaboration with local partners. Our activities are environmentally friendly, and we strive to avoid unnecessary travel. We also support local organizations—for example, through the moose safari, the proceeds of which are reinvested in nature conservation.

Yes, absolutely. 😊 For customized tours, you can book a consultation so we can work together to figure out what you're looking for and what your perfect trip might look like. You can also contact us at any time using our contact form.